LOGO

WHO WE ARE?

We are a dynamic team of innovators passionate about revolutionizing the African fashion and clothing industry. Our mission is to make fashion accessible, affordable, and sustainable for everyone, while showcasing the rich cultural diversity and beauty of Africa. Founded by ASA Technologies, a private startup company based in Ethiopia, we are driven by a vision to ignite the development of the continent through advanced tech innovation and the digitization of traditional fashion methods. Our team is composed of industry professionals and tech enthusiasts dedicated to transforming the way people experience fashion.

OUR VALUES

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INNOVATIONS

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INTEGRITY

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EXCELLENCE

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COLLABORATION

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EMPOWERMENT

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CUSTOMER - CENTERICITY

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DIVERSITY

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SUSTAINABILITY

OUR VALUES

Our goals:

  • Empowering African Fashion
  • Enhancing Access to Fashion
  • Promoting Sustainability
  • Delivering Exceptional User Experience
  • Supporting Social Impact

EXECUTIVES

Guiding the future of fashion with innovation, expertise, and passion.

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Mr. Sertsedengle Shewandagn

GM/CO-FOUNDER

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Mr. Sertsedengle Shewandagn, our General Manager, brings a wealth of expertise in the field of technology and business management. With a Master's degree in Computer Science and a passion for innovation, he drives our company's strategic direction and maintains our position as a leader in the digital fashion rental industry.

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Mr. Amanuel Desalegn

OM/CO-FOUNDER

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Mr. Amanuel Desalegn, our Operations Manager and a student pursuing an MS in Project Management, combines theoretical knowledge with practical experience to streamline our operations. His expertise in project management ensures efficient processes and exceptional customer experiences at Awsugn.

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Mr. Amdeselassie Amare

OM/CO-FOUNDER

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Mr. Amdeselassie Amare, our Finance Manager, brings a strong financial acumen to Awsugn. With a background in finance and currently pursuing an MA in Marketing, he ensures sound financial management, budgeting, and strategic decision-making to drive our company's growth and financial success.

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Ms. Bersabel Ameha

OM/CO-FOUNDER

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Ms. Bersabel Ameha, our Marketing Manager and a professional model in the industry, combines her passion for fashion with expertise in marketing. With a Bachelor's degree in Marketing, she leads our marketing initiatives, brand strategy, and customer engagement efforts to elevate the presence of Awsugn and drive its growth in the market.

OUR TEAM

"Collaborating, innovating, and delivering excellence together."

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Mr. Eyosia Lema

Graphic Designer

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Mr. Biruk Desalew

Accountant

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Mr. Tsion Lemma

Sales / Customer Service

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Mr. Abel Awash

Delivery Supervisor

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About us

AWSUGN is a renting platform powered by ASA Technologies. Started as a way of solving the inconvenient and unorganized renting market of clothes, it relieves customers from the tiresome process of searching for clothes by providing an online platform that allows choosing and book clothes at the tip of their fingers.

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